Yes, you may spend almost all of your time obsessing over your Facebook page, but does it actually have a monetary value? These days, you can figure out if your Facebook page has a value with the new Social Page Evaluator set in place by Vitrue.
This will help marketers understand the value of their Facebook page, and all you have to do is plug in your Facebook page URL, and the app will tell you a value based on how many posts, fans, and interactions that you have. No, this is not entirely scientific method, but it does help you to gauge the success of your Facebook page when it comes to advertising. The Social Page Evaluator uses a formula that Vitrue recently released to estimate the value of Facebook pages for large corporations.
This is an interactive and adjustable tool, and it will show you the Earned Media Value for your page. There is also a portion of the tool called “Fan-tasize”, which will allow you to change how many posts you have per day, your fan count, and your level of engagement to show if it changes the value of your page at all.
Perhaps the best portion of this tool is that you can compare the performance of your Facebook page to three other top brands to see how the value measures up. There are also tools and tips for the best practices to use to maximize your Facebook page so that you can continue to increase your awareness and reputation as a brand online.
This is a pretty basic formula that is used so it is difficult to determine its accuracy, but it is still a helpful way to see how far you may have advanced in marketing your company online. We are all aware of the power of social media, so let’s see how you measure up!
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